The Idea Generator: Tools for Business Growth
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Comments 0. Business Strategy , Innovation , Business Growth. Ask questions about each step of the challenge or subject and see what new ideas emerge. Sensory Overload Future Casting Ideas Generation This tool looks at different origin points for innovation, allowing you to project potential ideas for future commercial gain. The Idea Generator , Ken Hudson Process Review Consider any processes greater than 2 years old and how they could be radically improved.
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Using Experience to Drive Innovation This is a technique that is used for innovation steering committees to draw out relevant experiences which can overcome challenges or capitalise on opportunities. Source: Young President Organisation Innovation Platforms Use this tool to identify opportunities or areas for your business to innovate in.
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Written by Step Change Marketing Step Change is a strategically-led digital creative agency — if that sounds like we do it all, its because we do. Share Tweet.
The Best Lead Magnet Ideas for Organic List Growth | Campaign Monitor
Newer Post What is the most effective way to engage with customers using social media? Content Title Description. Integrated Campaigns Deliver 1. Productisation: How to Market the Intangible. How to Increase Conversion through Subconscious Marketing. What is Exponential Marketing? Why would anyone trust an agency out of the blue? Dismiss this fear by offering a free tool on your website to your customers.
It is the perfect building ground for you and your customers, and your credibility will be cemented by offering something of value. You can use the tool to collect lead data and many other key insights. Offering a free tool is the best way to turn traffic into valuable leads. Formstack reports that the average conversion rate for traffic on any website comes out to be 1 percent.
The remaining 99 percent of traffic has no clue how to interact with your website. You need to make this traffic stay and interact with your site. It can be through any tool which is relevant to the services your agency offers. For example, a Website Auditing Tool powered by your agency.
Are you ready for business growth?
You can establish your presence as an industry leader in your field by providing free resources to your customers. These resources will educate your audience and nurture leads at the same time. Take the time out to brainstorm and decide what will be the best free resource for your leads. Will your target audience be willing to provide their contact details in exchange for the free resource? If yes, your job is done because you understood the first link to a solid lead nurturing strategy. You can use these contact details to interact and engage with your leads and send them targeted messages, so they stay inside the conversion funnel.
If you are not sure of the free resource or the mode of exchange of the free resource, you can test all these options one by one until you land on one option that suits your website and users perfectly.
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Common free resources include:. Another excellent way to secure more leads is by building strategic partnerships with the top influencers and businesses in your niche. The best way to go about this is to offer the companies, within your niche, a free trial of your SEO services or any services they like to avail. It will build your reputation and secure you some solid leads for the future. Your nature of business relies mostly on trust and partnerships hint at building trust with key players within your niche.
It will work great if you portray your business as a problem-solver.
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He grew his business via referrals and strategic partnerships with key players in the industry. As a fresh agency, they targeted traffic by creating good content and sharing it with key influencers in their niche:. Like any SEO strategy, it really took about months before we began seeing any real return — but it paid off. After the initial work, it became a snowball effect. Those initially hard-earned clients recommended us to their peers, and those peers recommended us to their peers, etc.
The other party will enjoy a profit simply by referring you to a customer while you will get a new customer onboard who will enjoy your services via word of mouth. Such is the impact of Social Media on lead generation and sales that revenues are expected to go up exponentially in the coming years. Social mediums are great for collecting leads and forwarding them to your website. Quora is one of the most relevant social mediums out there for an SEO agency.
It is also a very active discussion site on the internet. If you have been to the site, you know the drill. People are dropping in to ask questions about their issues which cover every topic under the sun. There are tags which can lead you to the topic of your niche, like SEO, lead generation, etc. Find these questions that people ask about SEO and answer them with your personal or company profile. Personal answer is preferable because your profile will have a name and a photo of credibility. It is a wonderful place for businesses like yours. You can even assign a person to do this job for a few hours every day.