Subliminal Persuasion: Influence & Marketing Secrets They Dont Want You To Know

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When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion.

By observing and predicting human behavior, we can learn to react and direct behavior in others. If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others.

It's not about lying or tricking anyone, it's about knowing what will appeal to people and how to communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces. The same NLP stuff that is presented in a complex and hard to understand way.

Not much value. The book is an ok listen at best. It has some good points, but not the persuasive book I was looking for. It focused more on larger audiences in most cases, so if you are a one on one salesman, this book will not help you nearly as much if you are looking to pinpoint specific behaviors from a client. Ok, just not what I thought it would be Great book. I think he used some of his own techniques to persuade the audience.

This is the perfect audio book for anyone involved in marketing or sales. Lakhani teaches you all of the persuasion tools you'll need to put you far ahead of your competition. The psychology and subtleties of subliminal persuasion is a fascinating subject and fun to learn, even if you're just a consumer and want to learn how you're being influenced and manipulated every day. This book is packed with actionable and powerful information! I am so glad that I have this book 'in my corner'. Since we are always being persuaded or persuading others, this is a Must Have book for just about everyone!

Very practical and insightful. Could listen to it over and over again.

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Dave narrating was pleasant too. BUY IT : its worth it. Communists might enjoy this book. Leftists, liberal chowderheads will probably like this book. You might expect this book to give you insight into subliminal marketing or subliminal persuasion, but its actually a propaganda book on liberal talking points. I listened for about an hour,then deleted it. First time I've ever deleted an audible book before finishing it. What reaction did this book spark in you?

Anger, sadness, disappointment? I was stunned at how phony it was. It doesn't cover the subject it claims to cover at all. Any additional comments? Save your credit. I enjoyed the book and it is a good follow up to his other book.

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

Dave Lakhani's style is engaging and informative and the information provided does provoke various insights and ideas that should be useful no matter whom you wish to persuade. It should be noted that the ideas and techniques described will require a lot of thought and practice; if they are to be used effectively.

This isn't going to turn you into a master manipulator over night but I was persuaded that it would be beneficial to anyone willing to put in the effort. Genuinely a good listen.


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For such a schlocky title, you'd hope the content would be a little more racy! Instead, this is a dry ramble on the author's thoughts and speculations.

There are no real "secrets" and virtually zero real life examples. It's just supposition and conjecture. Then there's the delivery - sounds like a 14 year old who doesn't want to be speaking at the school assembly; head down, power through it as quickly as possible. Think this will be getting returned To understand the true science of persuasion, consider Dooley's audiobook on Neuromarketing.

It entails how the body physically senses sound, smell, touch, vision and taste.

Subliminal persuasion : influence & marketing secrets they don't want you to know

It is real and evidence can be collected for or against it. Subliminal persuasion is about the mind. It is about things that are difficult to prove physically, but can be speculated on psychologically Long, Looking for essay on psychology? Let's see if we can help you! Subliminal persuasion is an important study in the world today. People who have mastered the art of persuasion can use it in a number of ways. Persuading people to a acquire thoughts that they initially did not have is being used in the world today.

Advertising agencies and the media use this skill to convince the mass about using their products. Before these people advertising agencies and media embark on the task at hand, they do a lot of ground work on the target audience.


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  8. These findings are then used to determine the kind of advertising that will be employed and the content itself Lakhani, Subliminal perception is used in sports especially in athletics by trainers. Other than their physical training, athletes are often taken through psychological sessions in which their attitude towards winning is influenced. In these sessions, each athlete is convinced that he is the best that there is.

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    They therefore go to the field with a positive attitude. An individual who believes that he is the best at something will always give his best at it. Lakhani, D.

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    New Jersey: Wiley Publishers. This essay on Subliminal perception and persuasion was written and submitted by user Issac N. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.